About Micro Kickboard
Official US Distributor for Micro-Mobilty, Switzerland
We discovered the Micro brand while living in London in 2003, just walking our daughter to school. We spotted a commuter on a scooter and were so taken with the design and quality that we went home and ordered one, the first of many Micro scooters for our family. We loved the smooth, quiet ride and the way a Micro turned a 20-minute walk into a 10-minute scoot. Fun.
For us as a family, Micro scooters also filled a gap in our efforts to maintain an eco-friendly lifestyle - we liked using wheels to get places, but we wanted them to be fuel-free, safe and convenient. We loved biking but in many areas biking on the sidewalk was not an option and also, finding a place to lock the bikes up could be time-consuming. The scooters offered a convenient option, allowing us to get places easily, stay on the sidewalk and fold them up and carry inside once we reached our destination.
Also, it was easy to see that the quality Micro was bringing to its design and manufacture was taking scooting to a whole new level, for adults as well as children. Micro scooters were exceptionally great for kids, but not just for kids. The smooth glide and durability meant the scooters could be used for transport as well as for fun. The ergonomic designs meant that adults could ride the scooters comfortably, standing up straight, and even feel elegant riding them.
Worldwide headquarters for Micro are based in Zurich, Switzerland. Micro’s ever-growing line of mobility products now includes kick scooters, electric scooters, kickboards, luggage and other bike-like transport. As the US distributor for Micro we make them available on our own website and at lifestyle, baby, sporting, bike, travel and toy stores across the US. You can also find Micro at a handful of museum shops, most recently at the MoMA.
Our goal is to be as good, as innovative, and as fun, as the products that Micro makes. Relationships with our clients and customer satisfaction are central to everything we do. If you don't experience that, let us know!
In 2007 events conspired to take us from the UK to the US where the Micro brand was in transition. With the help of Micro HQ Switzerland and our friends from Micro UK, we started Micro Kickboard to help Micro distribute their products in the USA.
Our association with Micro is a happy one - we are an active, busy family of 4, from the 4 corners of the earth (if earth had corners), daughter from China, son is from Russia, Geoff from England and Julie an American. Our own United Nations. We all work in the business, and when we are not working, we travel, bike, ski, golf and sail, work, worship and study. And, we scoot a lot - to school, on errands, at work and almost always when we travel. The scooters add flexibility and adventure to every trip. Try it?
The Team – in alpha order - Blake, David, Eric, Geoff, Julie, Katie, Katrina, Lavell, Meghan, Mitchell, Samantha and Tino. With their special talents and personalities they magically, make the whole thing work. As a hardworking crew of scooter geeks (we talk scooters all day), our dur days are virtually always brightened by conversations with our clients, so please don't hesitate to call. 888 236 5657. We also have a few people outside the company who contribute in such a huge way we need to mention them too: Mike and Maxi on the webby end of things, Annie and Jess on the creative side, Rishi with his smart frictionless advice, and Linda on the financial side, all brilliant and much appreciated in what they do!
Micro Headquarters, Switzerland
Micro-Mobility in Zurich is the headquarters for Micro Worldwide. Their strong yet minimalist mobility products have won hundreds of awards around the world. They apply innovation to their designs, but also to their corporate culture and management. They speak of being a Micro 'family' and they truly are. They are loyal, collaborative and always working to continually improve each product, first and foremost. Today, Micro scooters are the highest quality available, sold in 60 countries in over 3000 stores around the world. Learn more about Micro at www.micro.ms.
The story behind the creation of the Micro scooter and kickboard has become widely known: Wim Ouboter, who at the time lived just outside Zurich, Switzerland, found it too far to walk to enjoy his favourite bratwurst sausage at the Sternen Grill, but too short a distance to bring out his bicycle. In no time at all, Wim, together with his wife Janine, had invented the simple, mobile and easily foldable scooter, triggering the worldwide boom starting in the year 2000. Wim and the team went on to create many other award-winning innovations in the years that followed, continuing to this day with the recent award-winning Mini Micro 3in1 and Micro Luggage. CEO Hans-Peter Bolliger was the early innovator in the sport of freestyle riding (also known xtreme or stunt scooters) and today he leads the global Micro team, one of the top teams in the world!
Micro - Driven by innovation, powered by passion.
Wim and Janine Ouboter with sons Oliver and Merlin Micro Team Zurich