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About Micro Kickboard

Official US Distributor for Micro-Mobilty, Switzerland

Micro’s range of mobility products includes scooters, kickboards, luggage and bike-like transport. As the US distirbutor we make them available on our own website, and at a variety of boutiques, including lifestyle, travel, baby and design, and also at sporting, bike, airport and toy stores, Micro products are also available at a handful of design museum stores, most recently at the MoMA.  

Micro Worldwide is based in Zurich, Switzerland. Micro's innovative design and the quality of materials used result in their products being smooth-gliding and lightweight, yet durable. The result is that Micro scooters and kickboards are the best-reviewed products available on the market today. Our goal as the US distributor is to be as good, as innovative, and as fun, as the products that Micro makes. We hope you will see that client relations and customer satisfaction are central to everything we do. 

The in-a-nutshell story of Micro Kickboard: We first discovered the Micro brand while living in London in 2003. Walking our daughter to school, we spotted a commuter on a scooter and were so taken with the design and quality that we went home and immediately ordered one, the first of many Micro scooters for our family. We loved the smooth, quiet ride and the way a Micro turned a 20-minute walk into a 10-minute scoot. Fun.

For us, Micro scooters provided a missing link in our eco-friendly lifestyle - we liked using wheels to get places, but we wanted them to be fuel-free, safe and convenient. We loved biking but biking but in many areas biking on the sidewalk was not an option. Also, finding a place to lock the bikes up could be a time-consuming challenge. The scooters offered a convenient option, allowing us to get places easily, stay on the sidewalk and carry them inside upon arrival at our destination. 

It wasn't difficiult to see that the quality Micro was bringing to its design and manufacture was taking scooting to a whole new level, for adults as well as children. Micro scooters were exceptionally great for kids, but not just for kids. The smooth glide and durability meant the scooters could go the distance and be used for transport as well as for fun. The ergonomic designs meant that adults could ride the scooters comfortably, standing up straight, and even feel elegant riding them.

In 2007 events conspired to take us from the UK to the US where the Micro brand was in transition. With the help of Micro HQ Switzerland and our friends from Micro UK, we started Micro Kickboard to help Micro distribute their products in the USA.

Our association with Micro Switzerland is a happy one - we are an active, busy family of 4, from the 4 corners of the earth (if earth had corners). Our daughter is from China, our son is from Russia, Geoff is from England and Julie is American. Our very own United Nations. We all work at the business, and when we are not working we travel, bike, ski, golf and sail, work, worship and study. We scoot a lot - to school, on errands, at work and almost always when we travel.  The scooters add flexibility and adventure to every trip. Try it.

The Team – in alpha order - Blake, David, Eric, Geoff, Julie, Katie, Katrina, Lavell, Meghan, Mitchell, Samantha and Tino. With their special talents and personalities they somehow, magically, make the whole thing work. A hardworking crew of scooter geeks (we talk scooters allllllll day long).  Our days are virtually always brightened by conversations with the likes of you, so don't hesitate to call. 888 236 5657. We also have a few people outside the company who contribute in such a huge way so we’d like to mention them too: Mike and Maxi on the webby end of things, Annie and Jess on the creative side, Rishi with his smart frictionless stuff, and Linda on the financial side, all brilliant and much appreciated in what they do!


 Micro Headquarters, Switzerland

Micro-Mobility in Zurich is the headquarters for Micro Worldwide. Their strong yet minimalist mobility products have won hundreds of awards around the world. They apply innovation to their designs, but also to their corporate culture and management. They speak of being a Micro 'family' and they truly are.  They are loyal, collaborative and always working to continually improve each product, first and foremost.  Today, Micro scooters are the highest quality available, sold in 60 countries in over 3000 stores around the world. Learn more about Micro at www.micro.ms

The story behind the creation of the Micro scooter and kickboard has become widely known: Wim Ouboter, who at the time lived just outside Zurich, Switzerland, found it too far to walk to enjoy his favourite bratwurst sausage at the Sternen Grill, but too short a distance to bring out his bicycle. In no time at all, Wim, together with his wife Janine, had invented the simple, mobile and easily foldable scooter, triggering the worldwide boom starting in the year 2000.  Wim and the team went on to create many other award-winning innovations in the years that followed, continuing to this day with the recent award-winning Mini Micro 3in1 and Micro Luggage.  CEO Hans-Peter Bolliger was the early innovator in the sport of freestyle riding (also known xtreme or stunt scooters) and today he leads the global Micro team, one of the top teams in the world!

Micro - Driven by innovation, powered by passion.

Wim Ouboter & Family   Zurich

Wim and Janine Ouboter with sons Oliver and Merlin                                                                                         Micro Team Zurich