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Micro Kickboard Team (partial) 


Customized 2014 ArtPrize Scooters

Micro Kickboard is the official US distributor for Micro-Mobility, with world headquarters based in Zurich, Switzerland. Micro's innovations include a range of quality scooters and kickboards, ride-on luggage and a foldable bike without a seat...no seat, no problem!

We first discovered the Micro brand while living in London in 2003. Walking our daughter to school, we spotted a commuter on a scooter and fell in love (with the scooter). At first glance it was obvious the quality and design were exceptional.  We went home and ordered our first Micro that day.  We loved the smooth glide and how it turned a 20-minute walk into a 10-minute scoot.  

Over time, the scooters helped us create a more eco-friendly lifestyle - we grab the scooters and ride them to restaurants, for a quick shop or to school. Upon arrival, we fold them up to carry inside. Fuel-free, convenient, fun. 

In 2007, events conspired to take us from the UK to the US where the Micro brand was in transition. With the help of Micro HQ in Switzerland and our friends from Micro UK, we started Micro Kickboard to help Micro distribute their products in the USA, where the quality of Micro's design and manufacture was already taking scooting to a new level, for adults as well as children. 

As the official US distributor for Micro we make the products available via our website (microkickboard.com) and via a variety of specialty stores across the US, including lifestyle, baby, sporting, bike, travel and toy. You also can find Micro at a handful of museum shops, most recently at the MoMA.  

Our goal is to be as good, as innovative, and as fun, as the products that Micro makes. Our relationships with clients make customer satisfaction central to everything we do. If you don't experience that, please let us know.

The Team – in alpha order - Blake, David, Eric, Geoff, Julie, Katie, Katrina, Kris, Lavell, Meghan, Mitchell, Samantha and Tino. With their special talents and personalities they make everything work. We are a hardworking crew of scooter geeks - we can really talk scooters. Our days are brightened by conversations with the likes of you, so please give us a call about anything at all.  t: 888 236 5657. or write us e: info@microkickboard.com.

There are also a few people outside the company who contribute in such a big way we need to mention them: Mike and Maxi on the webby end of things, Annie and Jess on the creative side, Rishi with his smart frictionless advice, and Linda on the financial side, all brilliant and much appreciated in what they do!

About Micro Worldwide Headquarters

Micro-Mobility in Zurich is the headquarters for Micro Worldwide. Their strong yet minimalist designs have won hundreds of awards around the world. Micro applies innovation to everything they do, to their corporate culture, management style, advertising and distribution. They speak of being a Micro 'family' and they truly are. They are loyal, collaborative and always working to continually improve each product. Today, Micro scooters are the highest quality, best-reviewed scooters available, sold in 60 countries and over 3000 stores around the world. Learn more about Micro at www.micro.ms

The story behind the creation of the Micro scooter and kickboard has become widely known: Wim Ouboter, who at the time lived just outside Zurich, Switzerland, found it too far to walk to enjoy his favourite bratwurst sausage at the Sternen Grill, but too short a distance to bring out his bicycle. In no time at all, Wim, together with his wife Janine, had invented the simple, mobile and easily foldable scooter, triggering the worldwide boom starting in the year 2000.  Wim and the team went on to create many other award-winning innovations in the years that followed, continuing to this day with the recent award-winning Mini Micro 3in1, Micro Luggage, Pedalflow and E-micro.  CEO Hans-Peter Bolliger was the early innovator in the sport of freestyle riding (also known xtreme or stunt scooters) and today he leads the global Micro team, one of the top teams in the world!

Micro - Driven by innovation, powered by passion.

Wim Ouboter & Family   Zurich

Wim and Janine Ouboter with sons Oliver and Merlin                                                                                         Micro Team Zurich